Why All Traditional Agencies Should Use A White Label SEO Service?
Search Engine Optimisation, or SEO as its commonly known is still something of a mystery to most companies. It’s one of those things that marketing directors have on their radar and think “hmm I really need to do something about that” but it can normally be found at the bottom of their marketing mix to do list. SEO is ignored even more by PR and creative agencies who are concentrating on perfecting their trade to provide their clients with a high standard service, and rightly so. However, with the rise in white label SEO services and production houses popping up across the globe this isn’t the way it has to continue.
White label SEO companies provide an easy way these more traditional agencies can offer a quality SEO service to their clients without the hassle of employing someone to produce the work in-house. Here are the key benefits of using this type of SEO service provider:
Improve Customer Retention
With more and more companies using agencies to provide them with expert consultancy and campaign delivery from each segment of their marketing mix, the idea of decreasing the number of agencies doing the work is an attractive prospect. By providing an SEO service along side your current offering automatically makes you the more powerful agency to the client and brings some cohesiveness to their campaign.
Low Risk
The cost of creating another specialist department within an agency is high, not only do you have to employ experts in the SEO field to build and run it, but you have to think about collateral, tools and reporting systems. This kind of investment could cost hundreds of thousands and without being able to sell the service before the team and systems are in place it would be impossible to calculate when you would see a positive ROI. This type of white label service provides everything needed to start and maintain a quality SEO service to clients under any agency branding.
Increase Revenues
Dedicated SEO agencies will all agree that selling an SEO service can provide your company with a healthy income. As the nature of the product is ongoing and the more investment a client puts in the more can be achieved, there is a good opportunity to generate monthly increases to revenue.
When listing all these benefit it’s hard to think, in the midst of the current digital revolution, when a company is nothing without a website, why all traditional agencies aren’t scrambling over themselves to sign up to a white label SEO service as soon as possible.
Jeffrey Nevil writes on a number of subjects including White Label SEO, SEO Production and Searchomics.
