White label SEO Services For Agencies In 2011
400 million searches are made every single day, which keeps Google’s search algorithm busy 24/7 sorting the wheat from the chaff. In 20 years of the World Wide Web’s growth there are probably lots more chaff websites than ones of value, so making sure your content is found is the ultimate challenge. You can build the greatest website in the world with the most amazing content or products since the slicing of bread but if it’s not optimised for search engines then your potential customers or target audience will not be visiting your site any time soon.
In November 2010 Econsultancy found that 9/10 businesses find search engine optimisation (SEO) to be effective at increasing sales and that 40% of businesses will be increasing their SEO spending in 2011. This was music to the ears of the SEO agencies up and down the county but what about PR, design and creative agencies, where does that leave them? Where would these increased budgets be coming from during another year of recession and spending cuts? Most companies don’t normally just increase their marketing budget massively year on year, so if SEO could return a positive ROI against PR activity which is harder to measure, let the battle of the agencies commence.
Most agencies stick to what they know and rightly so, it’s hard to sell your expert consultancy services if you have no testimonials and are pretty much as newbie in the field as your client. However, with the marketing mix in a bit of a stir and the digital ingredients getting in more recipes it would be narrow minded for these non-SEO agencies to not think about the option of offering an SEO service. Unfortunately the initial investment needed to offer existing or new clients SEO is high and the ROI is a distant future so the idea of spending the rainy day money on such a risk is not every CEO’s cup of tea.
However, there is a solution which is low risk and in some cases at no cost to the agency at all; using a white label SEO service to outsource the SEO work load. The idea of outsourcing conjures up horror stories of cheap offshore services, shoddy workmanship and communication breakdowns, all of which fundamentally lead to client losses, but not all of these white label services work this way. More and more SEO production houses are popping up in the UK purely modeled on SEO reselling for agencies trying to increase their revenue streams during this challenging finance climate.
Google will bring up a vast number of these types of businesses when you are looking for one, so do a couple of searches for terms like “seo production house” or “white label seo” and measure them at their own game. If they are high up in search for their own website keywords then they are sure to get great results for your key clients.
Jeffrey Nevil writes on a number of subjects including White Label SEO, SEO Production House and Searchomics.
