Author Nick: Sandy McMahon
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For years, a Company’s CEO has had regular lunches with staff to foster communication, sharing of information and to maintain company morale. In recent months fewer and fewer employees are attending these lunches. Further, there is a lack of enthusiasm and a negative tone is beginning to pervade the office. Staff members don’t talk to [...]
RiseSmart’s top opportunities are to increase visibility and gain market share. They are also building an inside sales program to complement their outside sales capabilities. What are the most important strategic components of an effective marketing and sales model? Interview with Sanjay Sathe, President & CEO, RiseSmart: In a marketing and sales system, marketing is [...]
Interview with Jennifer Choate, President, Green Country Integrated Resources, Inc. There are many opportunities to team with other companies, whether through partnerships, joint ventures or M&A. However, taking advantage of these opportunities necessitates facilitating internal and external teams as they adapt to new roles and tasks. What are best practices for bringing diverse teams together? [...]
Interview with Eric Bauswell, President, SurfaceInk For a domestic engineering solutions company, one of the challenges is engaging potential customers with the idea that a domestic solution can cost-effectively meet their needs. If you can combine a manufacturing solution to the service solution, this helps. What have you done to effectively communicate your solution to [...]
