Author Nick: Richard Allenby
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Culture is a powerful force in human society and in the business world. Yet, it is seldom recognized or used as a means to improve business practices and gain competitive advantages. Culture impacts all social aspects of human interaction, including individual communications, conventions for socialization, and negotiation. Cultural conventions are taught to us by our [...]
As children, we learned to speak by hearing the sounds that our parents and others made and then duplicating them. This simple action is the premise behind accent modification. Many people are not pleased with their accent or how they say certain words. But for some reason, we don’t talk about our displeasure with our [...]
The globalization of marketing activities presents many challenges that can hinder the effectiveness of marketing efforts. Businesses today not only face the challenge of operating across borders, they face the difficult task of understanding and communicating with clients who speak different languages and who live in different cultural environments. Global marketing success depends on how [...]
The Haitian Creole language is one of the two official languages of Haiti and the main language spoken in Haiti by about eight million people. There are substantial pockets of Haitian Creole speakers in places where Haitiana immigrants have settled including the United States, Dominican Republic, Cuba, Bahamas, Cuba, Canada, and other Caribean islands. A [...]
Finding the perfect city to establish an international business base is a strategic decision that will impact the bottom line of a company over the long term. Many factors come into play when making such a decision such as travel and communications infrastructure, cost of living, support services, location, vibrant local economy and strong links [...]
Many USA business owners don’t know where to begin when they consider marketing outside of the USA. Many simply assume that everyone outside of the United States can speak English. It is simply not true. People want to communicate in their own language, even when they speak another language. This presents a challenge for anyone [...]
Up until this past year, many language experts did not see Haitian Creole as a legitimate separate language. Known more as a broken form of the French Language, Creole was long considered a substandard, slang dialect. This was made the more evident by the fact that there were no known computer translation systems that could [...]
Many USA business owners don’t know where to begin when they consider marketing outside of the USA. Many simply assume that everyone outside of the United States can speak English. It is simply not true. People want to communicate in their own language, even when they speak another language. This presents a challenge for anyone [...]
One of the most commonly asked questions in the translation industry is: Can computers translate adequately from one language to another? Yes is the short answer, but with a catch. The quality of translation fluctuates from extremely poor to barely intelligible. To date, direct machine translation still yields a crude representation of an original text [...]
With the power and reach of the Internet, advertising to other countries is not only possible, it’s not difficult if you know what you are doing. So, if your products or services could potentially be sold anywhere in the world -or at least, to certain countries and nationalities then think about how your profits could [...]
Few cities in the USA rival New York City as an international business hub. Besides its famous white collar Mecca on Wall Street, the city is a place where most of the country’s Fortune 500 companies and some of the largest corporations in the world make their presence. Because of its importance as the backbone [...]
Most of us have a yearning to visit more than one country during our lifetimes. Some of us actually have the opportunity to do so. Have you ever asked yourself, am I the only one that dreams with visiting France? One way to answer this is by looking at the places people from all over [...]
It is a well known fact that Google has invested heavily to breach the language divide through technology and computer aided translations. The company considers their computer translation tool as one of the key components of their global business strategy. The reason is quite simple: machine translation will open large markets for Google and it [...]
Many of today’s entrepreneurs and businesses are finding that reaching beyond their home markets can yield ample rewards. If your home market is local or domestic and you are considering expanding your product or service offerings internationally, there is no cheaper way to do it than using the Web to reach customers around the globe. [...]
A legal Spanish translator is often critical team member in law firms. Lawyers and their law firms produce a tremendous amount of documentation in preparation for court cases and other legal matters. In a global economy, where undoubtedly lawyers and their clients will work with Spanish-speaking clients on a regular basis, it makes financial sense [...]
There are many considerations that a Spanish translator must take into account when he/she is working in English to Spanish translations. Careful attention to these issues will make a difference in the quality of the translation. They include: understanding of the cultural context in which the source document was written, the syntax, semiotics, pragmatics, semantics, [...]
Say adios to the communications gap with the Spanish speaking world. Communicating in Spanish is a strategic move in today’s world as companies target the ever growing Hispanic Market in the USA and Latin American countries. Your potential Spanish speaking customers will respond positively to your marketing efforts if you communicate in their own language. [...]
Language is more than just the spoken word between two people. Language conveys a whole cultural context and a way of life that is impossible to know unless one is a native to the country. This is why to become fluent in a language and understand its nuances is critical to understand native speakers on [...]
Finding the perfect city to establish an international business base is a strategic decision that will impact your bottom line over the long term. Many factors come into play when making such a decision such as travel and communications infrastructure, cost of living, support services, location, vibrant local economy and strong links to international trade. [...]
As the Internet matures and worldwide audiences access the Internet, companies and webmasters alike face challenging decisions when considering the translation of their Web resources into foreign languages. This is no longer a future challenge because it is estimated that more than 50 percent of Internet users are now non-English speakers. Translating content in two [...]
