Author Nick: Karen Scharf
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When you create a website as part of your small business marketing campaign, one of the first things that you need to take into consideration is the response time necessary to load and navigate your site. This issue was at one time a well-known and popular one, but as the years have gone by and [...]
Don’t have a small business marketing plan? Neither do most of the entrepreneurs we encounter on a regular basis. Many people naively enter the business world convinced that their product or service will sell itself. They expect prospects to find out about their new business as if by magic and to flock to their website [...]
Have you ever heard of the Google Beat? Well if you are a small business who uses the internet for your marketing, now is a great time to learn. The Google Beat is a new YouTube channel that combines information that is of great value to internet marketers all over the world with viral video [...]
Facebook is an excellent tool to add to your small business marketing plan. A big mistake that many entrepreneurs make when it comes to social media sites like Facebook is the belief that these sites are only useful for large companies that have big brands. In reality Facebook can be a great small business marketing [...]
When it comes to small business marketing, Twitter is an excellent tool. It is a great social media site to create relationships and help spread the word about your products and services. Twitter feeds are widely read, even by non-Twitter members. When it comes to web design there are many different methods of integrating Twitter [...]
Are you concentrating all of your SEO link building activities on your home page? If so, read on. If you’re one of the lucky ones, you might have noticed that more of your website’s interior pages have been getting listed in the search engine results pages. If you’re one of the unlucky ones, you might [...]
Have you added pay per click to your small business marketing plan? If you thought PPC was only for huge websites with gigantic advertising budgets, think again. Pay per click advertising can be a fantastic way to test the sales copy on a web page before publishing that page to the general public. At one [...]
Though SEO as a whole can become a rather complicated technique, there are several steps that just about any small business owner can take to optimize his website and increase the chances of it appearing in organic search results. Most small businesses are locally-focused – that is, they cater to or offer their services to [...]
Blogging is an excellent way to supplement your small business marketing. However, there is a great deal of confusion about exactly what role the blog plays in small business marketing and how it helps you to make money. Contrary to what some people may tell you, the blog itself is not meant to make money. [...]
Recently I presented some brief information on the new Google Instant and what it means to your small business marketing. If you’ve been wondering how Google Instant will impact your search engine marketing program, I suggest you refer to Google Webmaster Central for more details. According to Google, Instant may lead to an increase in [...]
If you are starting an online business then you’ll soon realize the important of search engine optimization for your website. If you are willing to try your hand at ranking your own website then affordable SEO is not out of the question. To make search engine optimization less expensive for you then there are certain [...]
A huge part of SEO revolves around keyword research. Keyword research is inexpensive or free for those willing to do the work themselves and it doesn’t involve a whole lot of effort, other than integrating the keywords into web content. However, keyword research doesn’t just mean going to Google and finding the hottest search phrases [...]
When it comes to small business marketing getting referrals is a huge part of the profit game. Referrals are inexpensive to obtain and easier to sell to. You don’t have to place a huge ad in a high-dollar newspaper to find referrals, so referred clients are inexpensive to come by. And since you don’t have [...]
Writing a press release for marketing your business or website is an excellent way to attract more prospects and customers. Businesses write press releases to announce a new product or service, make major announcements about their firm, or highlight innovative practices of their business. If the story is written well enough, or the event is [...]
Will Google Instant Effect Your Small Business Marketing? Typical web surfers take over 9 seconds to type their search terms into the Google search bar. Apparently, Google thought this staggering amount of time was unacceptable, and so on Wednesday, they quietly launched Google Instant, an new search feature designed to save searchers anywhere from 2 [...]
The use of online videos in small business marketing has become an increasingly popular strategy. Research has suggested that immediately after viewing a company’s video consumers are far more likely to visit the company website or contact the company via phone. In fact they can be up to 40% more likely to make some sort [...]
Video marketing is quickly becoming one of the most popular ways for a small business owner to advertise his or her products or services online. YouTube is one of the most visited sites on the web and in July of 2010 it was the 3rd most visited website on the planet with over 100 million [...]
SEO or search engine optimization is a method of your improving web content in order to theoretically make your web pages rank higher on search engines like Google. This in turn will make your site more successful, resulting in more money from advertising, more website traffic from clients and prospects, and more sales for your [...]
If you want to improve your small business marketing, there’s just no way you can ignore social media any longer. And if you’re not sure how to get started integrating social media into your small business marketing plan, I suggest heading over to Facebook. Small Business Marketing with Facebook SearchFacebook (FB) is so much more [...]
Twitter is one of the many social networking services that have taken the web by storm. With this particular social site you only get 140 characters to type your message and let the world know what you are thinking. This is actually a fantastic tool to add to your small business marketing plan; the key [...]
