Author Nick: Julian Hall
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Below we discuss these ideas in a little more detail and give some examples of companies who have employed these strategies and benefited! 1. Get Engaged Strategy – Lots of people talk about engaging your audience, but what does this really mean for your online business? A successful online marketing campaign involves listening to your [...]
Ever since marketers knew they could affect the search results there has been a quest to find the magic bullet to get websites to the top of the results page. Does such a bullet exist or are we shooting in the dark… mag*ic – noun 1. the art of producing illusions as entertainment by the [...]
Taking a local approach to candy bars, Nestle recently launched 19 new Kit Kat flavours in Japan that reflect food specialities of specific districts. Each flavour is sold exclusively in the region for which it was created, making the limited edition Kit Kats popular souvenirs for travellers. Developing an intimate understanding of the local market [...]
No, that wasn’t a typo, not 10.8% but 108%, all thanks to special offers and understanding what their customers really wanted. At a time when the media would have us believe that consumers are pulling back, the truth is they’re still extremely busy online. The question is; can you convince them to engage with your [...]
Start from the top – Think about where you want your online to be in 1, 3 or 5 years time and work backwards. So if you have an ecommerce website consider you’ll probably need to hit revenue miles stones over a certain period. Do the numbers – For example if you need to make [...]
There’s the cost of the website, design, branding, getting your products together and then the marketing! Whoa let’s not even go there – mega bucks!But is it? Can you achieve success with your internet business on a shoe string? Can you really replicate all of those success stories you heard about who started off in [...]
You read yet another story about an entrepreneur who came from less favourable circumstances than you and is now doing it big working for themselves. You immediately think, ‘it’s ok for them’, ‘they’re just lucky’, or ‘I could never do that’. Your journey continues until you sit at your desk and really start to consider [...]
Let’s have a look at a few household names, what they’ve done so that you don’t have to re-create the wheel. Dell Computers In 1984 with only USD 1,000 Michael Dell starts his corporation and drops out of University. Taking on the goliath IBM at the time, Dell was able to simply manoeuvre more quickly [...]
Now, this is a good thing don’t get me wrong, but what if you’re a start-up or growth business in the throes of reinvention. How can you, overnight start to do things differently, offer new products and services, show a different side to your business and essentially stay ahead of the game? Something which has [...]
‘Entrepreneurs are not born, they are made. Entrepreneurship is a skill that can be taught just like any other. That’s why Global Entrepreneurship Week is so vital right now. To inspire thousands of people to pursue their ideas, to create jobs and to build global ambition among young people and business owners alike.’ Peter Jones, [...]
When considering starting a business online we often draw comparisons with bricks and mortar businesses. For example ecommerce websites are online versions of your high street shop and e-books are online versions of, well – books! You have online doctors, teachers, accountants, newspapers and the list goes on. The Facebook Shop? But there aren’t offline [...]
‘Location based services’ are described as being those online, mobile applications that can inform your network where you are by simply ‘checking in’ to that location. This could be a pub, coffee shop, retail outlet, club, gym etc. The business owner or proprietor can equally create incentives to encourage those consumers to ‘check in’ to [...]
Has this come from the fact that traditionally we just built things and other people (sales guys) sold it? Perhaps… But if you’re a smaller outfit and can’t afford the big retainers or salaries of a biz dev guy then what? Are we stuck in geek mode unable to properly communicate features and benefits to [...]
LinkedIn being the most obvious with over 80 Million professionals growing by 3 million each month, this provides a buoyant environment for people looking for and advertising jobs. Even though Linkedin wasn’t originally setup with recruitment in mind, you can see from its ‘What is LinkedIn’ page that career is a key part of the [...]
The online marketing company they normally used, their PR company or the teenager at home who’s always on Facebook? The answer requires us to take a step back. Social media isn’t owned by anyone. Traditionally there has been strategy pigeon holing. For example, we’ve had online marketers take ownership of the search engines and PR [...]
