Author Nick: John Bateman
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If you own a website or are currently working within web design or marketing then you would have heard of the term SEO – but what does it mean? SEO stands for Search Engine Optimisation, which is basically all the methods that can be employed in order to help your website rank higher in the [...]
On the 8th September 2010, Google altered the way it displayed its search engine results by providing instant results based on which words and even characters end users entered. For basic internet users this may seem like a minor benefit but for search engine marketers it is causing some concern. This is not that surprising [...]
Websites are becoming more and more powerful when it comes to influencing consumer choices and decisions when they are considering making a purchase which is why more and more businesses realise the importance of having a well designed website which consumers find easy and insightful to use. The other important part to online businesses welfare [...]
When it comes to online marketing there are many channels available to aid your website generate traffic. Some methods work better than others depending on the nature of your industry and what exactly you are offering on your website. The most popular way for consumers to search for products or information on the internet would [...]
Whether you’ve started a brand new website or have an existing domain one thing that you must undertake is SEO (Search Engine Optimisation) in order to direct traffic to your domain. Without any form of SEO or advertising your website will not see much if any traffic and this is why a good structure and [...]
There is no magical formula that will push your website higher up in the SERP’s (Search Engine Result’s Page) but there are plenty of techniques you could apply that will allow your site to rank higher than it probably is at the moment. Google and other leading search engines use a complex algorithm to determine [...]
Internet marketing is split between two poles: white hat SEO and black hat SEO. White hat SEO concerns those of us who abide by the rules and undertake good SEO practice as recommended by search engines such as Google. Black hat SEO is a darker world, where strategists develop (often irritating) methods to gain traffic [...]
Banner advertising or display advertising as it’s sometimes known is the placement of a banner advert (usually made up from an image) on an aggregator website in order to drive traffic to a particular website. If you’re considering using banner advertising to attract traffic to your website then you might want to use it alongside [...]
When starting a brand new website it’s going to be a challenge to create interesting and dynamic content yet alone finding the right tools and grasping the precise knowledge on how to advertise your site. You may have found the challenge of finding a reliable web hosting package tough enough but that is merely a [...]
When it comes to SEO most people are so concerned with having the right keywords in perfect place and with finding good quality backlinks that one area is often overlooked: making your images and video content search engine friendly. Depending on what your website offers, you’re going to have image and possibly video content and [...]
So they’ve finally done it. As inevitable as the sun rising each day or English World Cup disappointment, Google have aligned their UK trademark policy with the US, allowing the use of previously-protected brand names within the confines of ad copy – From September 14th, no longer will this be the prerogative of approved users [...]
As technology becomes more suited to our individual needs so does the way in which we use search engines. Long before the time when Google started to dominate search and even before the period when AltaVista was everyone’s preferred search engine there was a search engine called Archie. Archie was created in 1990 but its [...]
When looking into options on how to promote and market your website there are many choices available, all of which are probably just as confusing as the next, which is why you must make sure you pick the strategy that will give you the most on your ROI (Return On Investment). The two most popular [...]
Latitude brings you the 5 best Free SEO tools to help you analyse your website and those of your competitors. From Firefox plug-ins to link diagnosis websites to keyword analysis tools, we present you with the best all round instruments to help you gain the upper edge in your particular online market. Before reading any [...]
When it comes to SEO most people have heard of white hat and black hat tactics. White hat tactics are the legitimate ethically correct route of SEO with black hat tactics being the darker path that some choose to follow. So what makes good and bad SEO? Latitude finds out… Practices to avoid with SEO: [...]
When running a PPC campaign, quality score refers to the dynamic measurement of the relevancy that a keyword and the ad text hold in relevance to the end users search query. Quality score is vital in relation to PPC campaigns as it gives a strong indicator of the performance and profitability that your campaign is [...]
If you want to increase the page rank and traffic to your site there are many SEO options available but one of the most crucial methods is by gaining relevant backlinks to your website. Backlinks are vital in raising the profile of your website as up to 75% of Google’s ranking factors are attributed to [...]
When it comes to search engine optimisation and trying to climb the Google results ladder, everybody knows about the importance of good link building. It is however quite confusing as to what makes a good link and whether it is actually adding any value to your site. The following points will help you understand what [...]
With all the intense competition out there fighting over Google rankings and specific traffic generating keywords it’s important to stay ahead of the game. Whether you’ve been running a website for the past 5 years or have just acquired your first domain name the following tips will help you increase your traffic flow. Indexing your [...]
Everyone has heard of YouTube and Flickr but what about the unsung heroes of the digital media sharing world? Sites that you may never have heard of but are teeming with underground digital life. Latitude plunges into this somewhat dark and murky world to explore what is on offer… Video sharing websites Liveleak Firstly it [...]
