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Just last week he was on record as defending Andy Gray and Richard Keys for their offensive comments, and this week the focus is on Jeremy Clarkson again following his own derogatory comments about Mexico made on a recent episode of Top Gear. The Top Gear presenters are in a pool of diplomatic hot water [...]
Whatever your view on distasteful ads, advertisers bold enough to commission shocking adverts benefit from ‘talkability’, and unusual ads can have a better chance of cutting through relentless competitive clutter. This is clearly something that Swiss watchmaker Hublot have picked up on if their recent ad featuring a black-eyed Bernie Ecclestone is anything to go [...]
Muscling in on the most feel-good story of 2010, the sunglasses firm kitted each miner out with a pair of their sunglasses. Having spent over two months underground each miner of course was going to need protectection for his eyes at the surface. Step in Oakley, who donated 35 pairs of their Radar glasses complete [...]
For you and I, the unknown identity of The Stig thing was mildly amusing a few years ago perhaps. But we are over it now. Now it is all just a bit of a bore.But the BBC does not agree. In fact, in a bid to prevent the ‘revelation’ of the identity of Top Gear’s [...]
It will will launch as a spin-off version of main newspaper, with a cover price of just 20 pence, in a bid to target “readers and lapsed readers of quality newspapers”. What they’ve tapped into is the fact that commuters especially, a) may well have little time to read a full-size newspaper cover-to-cover on a [...]
In a strange and mis-targeted attack, he proclaims that the use is an ‘outrageous waste of taxpayers cash’, and wants to list 59 councils and the agency that represents them. Among others, Pickels is intending to criticise Surrey County Council for its use of Grayling, Sunderland City Council for using Weber Shandwick, and Norfolk and [...]
And they’ve received support from the equalities minister, Lynne Featherstone MP, who wrote a blog post praising the organisation’s petition. In the blog, Featherstone warned that it was becoming impossible for young people to avoid unrealistic images and praised Girlguiding UK’s work in raising awareness of the problem: “I have sent them (Girlguiding UK) a [...]
The announcement of the departure of BP CEO Tony Hayward was the final nail in the coffin today of what has played out as the ultimate ‘how not to do it’ crisis scenario. Gaffe number one came when he very foolishly (albeit very honestly) told the media “I want my life back” in an interview. [...]
Not long ago it was being said that social or new media was just a fad and that it would soon vanish, even more recently the same was being said about Twitter. While Twitter’s use is clearly still dominated by the likes of Britney Spears and Stephen Fry telling us what they had for breakfast [...]
There was a very excitable person with a new iPad in the office today. Several of us gathered around to coo at it as though it were a new baby. But after coming across a piece in The Independent on the ethics of the iPad’s production, all of a sudden, the baby wasn’t looking so [...]
NO-ONE wants to see the ecological disaster unfolding in the Gulf of Mexico. But it was serendipitous that BP’s catastrophe should hit the headlines in the same week that Bluewood was undertaking a crisis communications workshop run annually for one of the world’s biggest energy companies.Every day we could point to the struggle to regain [...]
One pub landlord single handedly struck a major blow to the credibility of Britain’s biggest pub chain this week. Punch Taverns has had to “apologise unreservedly” after members of the Labour campaign for Lesbian, Gay, Bisexual and Transgender Rights (LGBT) were turned away from one of its pubs. According to LGBT Labour, the manager of [...]
There was a rather strange rant against the media from Barack Obama recently, as he warned that technologies like the iPad and Xbox put pressure on democracy and turn information into “a form of entertainment”. It came as he was giving a speech at Hampton University in Virginia. He told graduating students that education was [...]
Back in 1984, a single killer line from Ronald Reagan during a live political debate was critical in his securing re-election. When questioned about his age and suitability therefore to hold office, the 73-year-old responded “I will not make age an issue of this campaign. I am not going to exploit for political purposes my [...]
I was shocked to see that the lowest part of the campaign trail for Gordon Brown came as a result of the most amateurish mistakes of them all. Whether or not you agree with Brown’s description of Gillian Duffy there’s no excusing such a schoolboy error. We’ve all heard the story. An angry lifelong Labour [...]
Along with the number of flights that allegedly got off the ground, British Airways would no doubt have been celebrating the union media campaign that never even reached the runway during the recent staff strikes. According to PR Week, BA has their cunning digital PR campaign to thank ‘appearing in pastel shirts and casual jumpers, [...]
BARELY a Bluewood media training session goes by without mention of Tony Blair. And not in a good way. Last month, he was doing what he was most well known for as a Prime Minister – talking. But he doesn’t just talk. Blair was responsible for a whole new top-down comms delivery style. We do [...]
A successful UK rapper called Tinchy Strider was in the news this week after going back to school to help teach school children about personal finance.At the St Matthew Academy in Lewisham, London, the young rapper was promoting the Government’s My Money programme – a 10 million pound scheme which aims to encourage schools to [...]
Nice work by veteran Conservative MP Nicholas Winterton this week. I’m sure his PR is fuming after he alienated an entire swathe of standard-class rail travellers in one fail swoop when referring to them as a ‘different type of person’. Already on a very thin ground, Winterton called the new expenses culture “infuriating”, moaning that [...]
In what appears to be a gesture of openness and honesty with staff, he sent out the following in a company-wide email: “Team, This morning we announced preliminary results for our 2010 third quarter. Since the quarter has not yet closed, it is too soon to offer exact numbers, but we stated that we expect [...]
