Author Nick: David Little
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The specifics of emergency situations can vary dramatically, but a handful of common elements make it possible for appropriately configured digital signage networks to communicate information that potentially can save lives regardless of the precise nature of the contingency. Whether it’s severe weather, fire, or the intrusion of an authorized individual on premise, emergency situations [...]
One day when I was in college many years ago, I took my handy cassette recorder to class because I knew my professor was going to be covering some particularly important material that I would want to review in detail before my next exam. That’s not to say I wasn’t well versed in the Roman [...]
Having access to remote control over display functions like “on” and “off” can save time, effort and expense. Sometimes what should be obvious isn’t so till someone points it out. For instance, just the other day I was listening to a favorite radio program that I stream on the Internet when the topic of surprise [...]
If you don’t want to be the Erich Brenn of your digital signage network, you might want to consider how SNMP (simple network management protocol) messaging can help you lead a happy, productive professional life. For those who don’t recall my last column, Erich Brenn was “The Ed Sullivan Show” performer who impressed me as [...]
One of my earliest memories as a small child was sitting down with my folks to watch the “Ed Sullivan Show.” Many may remember the variety show for the historic appearance of the Beatles and the beginning of the British invasion. Others still may remember the program for the host’s famous catch phrase -something like, [...]
One open secret about the success of dynamic signage as an out-of-home medium is that often the audience for the signs does not have a whole lot of choice when it comes to selecting what media to consume. That’s not to say dynamic sign viewers are a “captive audience,” but they often have been easy [...]
For many of us old enough to recall, news of the event immediately triggered memories of Charles Whitman, the sniper who fired down upon the campus from the University of Texas Tower in August 1966. While the specifics of the two events are quite different, a major, yet easy-to-overlook difference is particularly noteworthy: campus communications. [...]
Marketers looking for evidence that out-of-home advertising can improve sales and amplify the effectiveness of their other advertising need look no further than a new study from Clear Channel Communications and MarketShare Partners. The study, “How Out-of-Home Advertising Works,” examines the return on investment of using out-of-home advertising as an ingredient in a larger marketing [...]
Clear Channel Outdoors, one of the world’s largest outdoor advertising firms with nearly 1 million displays in more than 50 countries, announced Sept. 15 it has setup a new business unit focused on helping advertisers and ad agencies plan, buy and implement “multi-platform and multi-market-out-of-home campaigns.” According to a press release announcing the creation of [...]
There’s a chill in the evening air; the days are getting shorter, and some of the leaves on the trees are hinting at an impending explosion of color. Fall must be upon us, and that can mean only one thing: the baseball season will soon culminate in a succession of playoff games, two pennant series [...]
Going green with digital signs isn’t simply a matter of reducing the environmental impact of your messaging. Replacing traditional signs -whether motivated out of a concern for the environment or simply to communicate more effectively- makes good business sense. To the uninitiated, that statement may be a bit surprising. But for those with experience communicating [...]
It might not be easy being green if you happen to be the CEO of British Petroleum in light of the Gulf oil disaster, but if you’re responsible for a digital signage network being environmentally responsible has never been simpler thanks to the Screen Forum. That’s because the Screen Forum, an independent working group focused [...]
Digital signage offers certain advantages from the standpoint of environmental protection over traditional printed signs, but that’s not to say the digital medium isn’t without its own set of environmental concerns. Among the most serious are power consumption and the associated carbon footprint of producing the electricity needed to drive the displays and computers that [...]
For more than two months when I’ve gone home from work, I’d flip on the evening news hoping to see the volcano of oil erupting from one mile beneath the Gulf of Mexico miraculously stilled, plugged somehow, staunching the incredible flow of oil and natural gas that is killing wildlife, devastating habitat and shutting down [...]
If adding interactivity to your digital signage communications mix hasn’t been top of mind, it’s time to reevaluate and give serious consideration to tackling touch-screen technology. To be sure, not all digital signage uses call for interactivity, but many signs employed today for simple wayfinding, retail promotion and other applications can leverage touch-screen interactivity to [...]
Imagine living in a rural area of the country and having to drive an hour or more to get to a department store to do some much-needed shopping, only to find out that the merchandise you wanted was out of stock. Or, put yourself in the shoes of an urban dweller who stops by the [...]
The release by The Nielsen Company of the “Fourth Screen Network Audience Report” in April may one day be seen as a turning point in the general acceptance and ultimate success of digital signage as an advertising medium. The Nielsen report quantifies the number of people exposed to advertising on 10 location-based video networks from [...]
The Nielsen Company, the outfit probably best known for measuring TV audiences and compiling television ratings, last month published a report with important consequences for the digital signage industry and marketers alike. Nielsen’s “Fourth Screen Network Audience Report,” released in mid-April provides what the company describes as the “first ever standardized audience data” that makes [...]
Digital signage networks are enticing to marketers, advertisers and large institutions because they offer exceptional reach and wrest control away from traditional gatekeepers, thus collapsing the distance between the communicator and the medium. So much for the highfalutin talk; let’s get practical and take a journey on the road to succeeding with digital signage networks. [...]
I recently was having lunch with a friend who excitedly told me he had signed up to be one of the first to buy an Apple iPad. While he liked the prospect of owning a full-color tablet to access and consume all of his favorite media, what he instinctively knew he would love about the [...]
